Banana Republic’s new goal is to get back in your closet with the help of Marissa Webb.
Back in April, Gap inc.
Parent company to familiar brands like; Banana Republic, Gap, Old Navy, Intermix and Athleta, announced that Marissa Webb, formerly a veteran designer for over 10 years at J.Crew and a graduate of FIT
will be Banana Republic’s new creative director and executive vice-president of design
Before our introduction to Zara, H&M andUniqlo, Gap Inc. was the coveted brand in everyone’s list come back to school shopping and Christmas time during the 90s. Who remembers those bright multicolored sweaters, with matching hats, scarfs and gloves? You know you do.
Webb’s goal is to make Banana Republic, a brand once known as the go to for corporate appropriate, conservative work wear and first interview suits, more coveted and wearable, similar to Zara and J.Crew.
Webb’s Spring 2015 presentation at Milk Studios it’s a good sign she is on her way there. I worked backstage at the presentation and I must admit that I was excited about the collection.
It’s cool and fun, but keeping in withthe mission of providing workappropriate looks. Fresh,trendier and casual looks are in route for the new Spring 2015 collection.
Bright color palette, minimal white and black combos, and still keeping some of the safari look Banana Republic has always been an advocate for. Something to tickle everyone’s fancy.
Definitely a wearable new take on work wear with a more younger, relaxed feel perfect for young professionals that still want tomaintain their personal style and casualness in their work attire.
The accessories won my vote specially this rounded leather mint bag. A beautiful statement piece to add that missing it factor to any outfit.
What do you think of the collection?