How to Turn A Passion for Fashion Into a Business

Start a Fashion Blog

Fashion blogging has been around for quite some time, and it’s probably the simplest way to start a business in fashion. You only need a computer, the internet, and basic digital marketing skills. The rest is up to your knowledge and enthusiasm, which shouldn’t be too hard, assuming you already live and breathe fashion. But it’s a good idea to do some research first and consider some tips and tricks from expert bloggers to guide you as you start your own blogging journey.

First and foremost, you have to make sure you care about what you write. It doesn’t have to be about the current trends. Just stay true to yourself and you’ll eventually bring out your uniqueness in the world of fashion, and build a loyal online following. Then try to be as consistent as you can with regular content that is unique to “you” and won’t lose your followers’ attention and interest.

Fashion is known to be the second most polluting industry next to oil, so blogging can also be a good way to promote fashion meaningfully by advocating eco-friendliness and sustainability.

Be a Vlogger and/or Stylist

Take it to the next level and put up a YouTube vlog. Not only can you make money out of your unique fashion video content, but you can also be a virtual stylist if you wish! You might’ve already started with some fashion photos on your blog. But it would be more effective visually to bring life to your models (or even yourself) on video. This can also serve as your portfolio for the styling services you’ll be offering. Then market yourself through fashion job boards and fashion companies hiring at-home stylists. That’s like having two fashion day jobs in one!

Create your own Fashion Brand

Serious fashionistas for sure have dreamed at some point to have their own fashion line and be known for their unique styles. The good news is that there’s indeed huge potential in the fashion business — clothing and footwear sales in the U.S. reached $368 billion in 2019, making it the largest apparel market in the world. And in 2020, the global clothing market was valued at $1.5 trillion.

But unlike blogging, starting your own clothing brand is a little more time and resource-intensive, and requires more planning in order to succeed. You’ll need to sit down and come up with your own business plan, thinking about what kind of clothing you’d like to produce, for whom, and how. Will it be a loungewear brand perfect for our current stay-at-home reality? Or will you go the PPE route and make trendy and stylish pandemic wear? You’ll likely need a team, more equipment, and supplies, but with the right mindset, careful planning, and lots of love for fashion, the future is going to look bright for your business.

Represent the Big Names

If you think that’s too much work, or if it’s still too early, you can familiarize yourself in fashion sales first by becoming a representative for established brands like Stella and Dot. You can promote and sell their products and earn commissions from your sales. They require a joining fee though, and you’ll be needing some capital to buy their products at cheaper rates exclusive to members, which you’ll then mark up and start earning profits from.

Your love for fashion can go beyond passion in a lucrative way. You just need a positive outlook and determination to keep going until you make it big in the industry. One day, you may just see your name among known fashion icons you just used to look up to when you were just dreaming, who knows?

Authored by: Jean Borron

Written for: thestylishflaneuse.com